Why do 92% of people call contractors with ratings above 4 stars?
Contracting is a competitive business and every client counts. So how do you make sure that you’re getting all the customers you can? New customers rely on reviews to understand your business environment. If the reviews aren’t positive they may choose to go elsewhere. Things like having poor reviews or just a lack of them can be a detriment to the business. Without trust from customers, why would people choose to use your contracting services? 92% of calls happen because people like the reviews they’re reading.
When a business is searched up the first few pieces of information that come up are the name, location, and reviews. This is the initial outlook the customer has for the business so why not make it something unforgettable. When people see a praising review, what it shows is the quality of the service and contractors. Even when reviews don’t specify this information they get potential clients curious about why the business is ranked so highly. If they already click to the website they are more likely to pay for your services. It doesn’t just help with getting more customers with more people using your website Google understands that your site is useful and ranks it higher. It might even be positioned so that it is found in the first three links. Did you know 60% of visits go to the top three sites? This leaves countless sites fighting for 40% of viewing. This chance is greatly reduced if they aren’t found on the first page.
How do I get Google Reviews?
When people are happy they are less likely to remember to leave reviews so asking them is the best option. Customers give clear reviews when the job is still fresh. So after the contractor is done ask them. Things like sending emails with review links are also very helpful as they’re already online. Since emails are a common platform that people of all ages use it will reach more customers. If people are familiar with reviews and as long as you aren’t being too pushy you’ll be able to get some satisfying results. Reviews help your company grow.
What’s more important ratings or reviews?
Both ratings and reviews are very important factors when customers decide on a business. People vary with how hard they search into a business. But star ratings are good indicators for everyone. If it isn’t high enough usually that means 4 stars out of 5 then customers won’t waste their time. But many businesses these days are able to boast about high ratings. This is where reviews come in. People’s experience with the business can be a deciding factor for potential customers. Customers trust reviews almost as much as they would a recommendation from a friend. This is why it is important to be strong in both aspects to get more customers.
How much of a difference do positive reviews make?
Advertising your company just isn’t enough anymore. Customers need to know what other people think about your business before they make a decision. 90% of people who call for contracting services check reviews online before they act. The positive reviews give them a basis and they know what they’re getting into this way. Glowing recommendations from people alleviate worries. Having a sense of familiarity with the business even though this is the first time the services were used can be crucial. With positive reviews, customers are willing to spend 30% more on services because they seem reliable. If you can higher your costs for services then you can increase the profits. This can help create more stability for your business in the future. Positive reviews can go a long way in helping your contracting firm.
What do I do if I have negative reviews?
If your business has some bad reviews it’s okay there are still things you can do to get customers. People don’t like to see bad reviews it shows that the business isn’t up to par with its competition. Whether it is because of the services or work environment there is something the customers didn’t like. But instead of showing negativity about there review, look at it through a different perspective. After all, reviews are first and foremost feedback about your business so take the suggestions to heart. Look through your business to see what aspects people did not agree with and fix these problems. If these problems are changed then the newer reviews should reflect that. But what about the older reviews? Although there isn’t much that can be done to fix this problem itself for these customers replying to these reviews with gratitude or an apology can go a long way in helping mend the relationship. When people feel like their being heard they will be left with a better impression of the business. This means they could change their reviews so that it is more positive.
How do reviews help marketing my business?
Reviews are a free-way for businesses to advertise. So take advantage of this when you can.. Many companies find that putting raving reviews on their website is a good way to brag to potential customers. Since they are more likely to believe it from other customers than the company itself. It doesn’t just help get more customers but increases the rank of the website as well. The higher the reviews and ratings there are the higher Google ranks the business giving it more visibility. While this only works on Google since it is the number 1 ranked search engine you will find a higher customer base here.
What can I do to make it easier for customers to leave reviews?
People don’t like to go to things that take too much time out of their day so unless your business left a strong impression it’ll be hard to get reviews. There are some ways to make sure that people follow through though. Google isn’t the only place where reviews can be left although it is the most popular. Sites like Yelp, Yahoo, etc are also very important in getting customers. But they won’t leave reviews there if an account isn’t set up for the business. Make sure to claim your business so that people remember to leave reviews on these sites.
What about surveys?
Surveys are a great way to get specific feedback on your company. You can know exactly how well you’re doing when you look at scores given by the customers in every aspect of the services. Besides, people who are willing to fill out a survey are more likely to leave a review so put out a link for it at the end. If people are interested they’ll write about the business and they’ll be influenced by the survey questions to be more specific about the things they liked as well.