Local View GMB posts work in addition to your reviews, photos, and products that directly appear on your Google Listing. They are a small part of your overall listings’ performance but are vital in keeping engagement up. Google tracks how long your interactions are with your business, and then determines whether or not to rank higher (not including Google Ads).
Posts will provide clients – new through organic search or recurring – to view your business profile upfront, without having to click on various links or social media apps they may not have created an account to follow or see it through. However, GMB posts do increase traffic on your website clicks, phone calls, and connected accounts. It’s a constantly uploaded message board for your business that looks professional and reliable to new clients. GMB posts alone cannot just improve your local rank, other features Local View offers, such as GMB photos, Reviews, and GMB tracking, will help place your business at the top.