Google screens businesses that want to create or manage a listing on Google My Business (GMB) to ensure the accuracy and legitimacy of business information. Google may use a variety of methods, including verification by mail, phone, or email. Business owners typically receive a verification code or link to confirm their ownership of the business.

No, Google does not typically charge a fee for verifying a business on Google My Business. The verification process itself is usually free. However, there may be optional advertising or premium features available through Google My Business that could incur charges, but the basic verification is free.

Google looks for several factors when verifying a business on Google My Business, including:

• Accurate and up-to-date business information.
• The legitimacy of the business.
• Physical presence at the listed address.
• Ownership or authorization to represent the business.
• Compliance with Google’s guidelines and policies.

Verification by mail may take several days, as Google sends a postcard with a verification code to the business address. Verification by phone or email is usually quicker, but it depends on how promptly the business owner responds to the verification request.

If your business fails Google’s screening or verification process, you may need to address the issues identified. This could involve updating your business information to make it more accurate or appealing. If your business is found to violate Google’s policies, it may be subject to suspension or removal from Google My Business. In such cases, you may need to work with Google’s support to resolve the issues and regain access to your listing.