Google Guaranteed: Google Guaranteed is a program that focuses on connecting consumers with trustworthy service providers. Businesses in this program earn the Google Guaranteed badge and pay for leads related to their services. The primary goal is to build trust and credibility with potential customers.
PPC (Pay-Per-Click): PPC is an online advertising model where businesses pay for each click on their ads. It’s commonly associated with Google Ads (formerly AdWords) and other advertising platforms. PPC advertising can encompass a wide range of industries and objectives, and businesses pay for clicks regardless of whether they result in a lead or customer.