A negative Google review can significantly impact a small business, given that Google Reviews is the top online review platform. With 63% of consumers checking Google reviews before visiting a business and 88% trusting these reviews as much as personal recommendations, even a single negative comment can have a pronounced effect on your business’s success.
Despite this, there are methods to manage and possibly delete unwelcome feedback from your Google reviews page. For insights on navigating the removal of a Google review in 5 steps, continue reading.
Deciding to delete a Google review requires thoughtful consideration from a business owner, as it’s a process limited to specific circumstances. While negative reviews might adversely affect a business’s image, genuine critiques are invaluable for enhancing products and services. Nonetheless, there are instances where removing a Google review may be justifiable.
For instance, a business might encounter a negative review that is either misleading or false, prompting a desire to remove it. Such a review could be eligible for removal if it breaches Google’s guidelines by including spam, fraudulent content, offensive language, or personal attacks.
It’s crucial to recognize that Google enforces rigorous criteria for review removal, and mere dissatisfaction with a review does not warrant its deletion. Considering both the potential advantages and disadvantages, and evaluating the particular context of the review, is essential in making this choice.
Responding to the customer is the best thing to do in situations where a customer has had a poor experience. By reaching out you are showing that you care about what the customer is feeling and the experiences they have had. When reaching out you can offer to try and rectify the issue that they had. If you fix their problem accordingly, follow up with your customer. You may be able to win over that customer by correcting the problem they had, and in doing so, they change their mind about how they feel about your business.
Despite the fact that some reviews are fake, they may still have an impact on your business. The best way to take on a fake review is to first respond. When responding to the fake reviews, it may be emotional or anger inciting. Don’t let the rage get the best of you. Addressing the concern with sincerity but firmly will be the best way to go about it. First mention that you take all accusations seriously, next voice that there is no record of their interaction, follow that up with a name and email of someone they can contact to discuss their “interaction” with further.
Flagging the review is the next thing to do. While there are measures Google takes to remove and present spam reviews, some fake reviews can slip past the first line of defence. In my business account on Google, you will be able to flag a review as inappropriate and that will increase your chances of having the review taken down.
Soliciting reviews from your customers can be a great way to drown out the negative. Do so by linking your Google business on any customer emails. Mention it to customers when they express positive experiences, and respond to the positive reviews on your Google page as well.
If you have left a review that you would like to delete follow these steps to edit or delete your personal review:
To summarize, negative and fake Google reviews have a major impact on businesses big and small, following steps above will help you address and fix any reviews that don’t reflect your business model. Now that you know how to delete a Google review, let us know which step worked best for you!