Websites Made with Google Business Profiles Don’t Load - 404 Error
- Last updated: June 14, 2024
As of June 14, 2024, Google Business Profiles websites no longer load and show a “404 – Not Found” error. They were supposed to stop redirecting to Google Maps earlier this week but continued until now. This change affects businesses relying on Google for their online presence.
Google Support’s Message
“As of March 5, 2024, websites made with Google Business Profiles are no longer available and customers that visit your site will be redirected to your Business Profile instead. Learn how to find your profile. Your customers will only be redirected to your Business Profile until June 10, 2024.”
Impact of Discontinued Google Business Profiles Websites on SEO Rankings
The discontinuation of Google Business Profiles websites could potentially impact Google rankings for businesses that relied on these profiles for online visibility. Since these websites are no longer accessible and were previously a factor in local search rankings, businesses may experience changes in their search engine optimization (SEO) performance. It’s crucial for affected businesses to adjust their digital marketing strategies and possibly focus more on other SEO tactics to maintain or improve their visibility on Google.
What To Do After Google Business Profiles Websites Discontinue
If your website on Google Business Profiles has been affected, here are some steps recommended by Google:
Update Your Google Business Profile: Replace the old website with a new one. Domains ending in business.site and negocio.site are no longer supported in the website field.
Focus on Your Business Profile: Your overall Business Profile remains unaffected. Use it to showcase your business, share updates, and engage customers with photos and contact information.
Create a New Website: Explore other tools to create a new website that complements your Google Business Profile. Ensure it reflects your business accurately and provides necessary information and links.
These steps will help you maintain your online presence and continue to attract and inform customers effectively.