Do Keywords in Google Reviews Affect Rankings?

Wondering if keywords in reviews can boost your search rankings? The short answer is yes. Including relevant keywords in customer reviews on your Google  Business Profile listing helps improve your visibility and increases your chances of ranking higher for those keywords.

Let’s take a closer look:

Customer reviews on Google Business Profile can greatly impact your business’s visibility in search results, especially if those reviews contain specific keywords relevant to your services. Here’s how keywords in reviews can boost your rankings and help attract more customers.


Take a beauty salon in Markham that specializes in shellac treatments. So, if a salon has many positive reviews mentioning “shellac,” Google is more likely to rank it higher for those searching for shellac treatments in Markham. This strategy not only increases visibility but also showcases the salon’s expertise in shellac treatments for potential customers.

Similarly, an auto repair shop that encourages reviews to include phrases like “tire repair” will more likely surface in searches related to tire services.

Google’s algorithms prioritize showing the most relevant services in search results. This approach helps potential customers quickly see what services you are known for.

Why It Matters:

Reviews that target specific services enhance your business’s visibility and authority. Google favors businesses that are frequently positively reviewed for specific services, considering them reputable and authoritative. This not only helps in ranking higher in searches but also aligns your business closely with the needs and searches of potential customers.

How to Get Keywords in Your Google Reviews

Here’s a simple strategy to guide customers to leave more detailed and beneficial reviews without directly asking them to use specific terms.

Write an Effective Review Request:

When asking for reviews, it’s important to be polite and explain how valuable their feedback is for your business and potential customers. Here’s how to craft a message that encourages helpful reviews:

  • Start with Thanks: Show your appreciation for their business.
    Example: “Thanks for visiting [Your Business Name]! We’re glad you chose us.”
  • Ask for Their Feedback: Kindly ask them to share their experience on your chosen platform.
    Example: “We’d really appreciate it if you could share your experience on [platform]. Your feedback helps us improve and informs others.”
  • Guide the Review Content: Suggest what they could mention in their review, focusing on services they used.
    Example for a Nail Salon: “If you could mention the type of nail service you had, like a gel manicure or a polish change, it would help others know what we offer!”
  • Close with a Reminder: Reinforce how quick and impactful their feedback is.
    Example: “It only takes a minute to leave a review, but your insights are incredibly valuable to us. Thanks again!”

2. Use Technology to Simplify the Process:

Try our Google Reviews AI Reply tool for free to see how easy it can be to manage your customer reviews. This tool provides a simple way to keep track of, respond to, and analyze your reviews, making your interactions smoother and more effective. Start your free trial today to discover how this tool can improve customer satisfaction and boost your online presence.

By gently guiding your customers on how to write their reviews, you can get more detailed and useful feedback. This approach not only improves your business’s service but also enhances your online reputation and search engine ranking.

Should You Include Keywords In Business Owner Responses to Online Reviews?

When business owners respond to online reviews, the inclusion of keywords can be considered, but it’s important to understand its limitations and benefits:

Limited SEO Benefits:

Including keywords in your responses has a minimal direct effect on improving search rankings. However, subtle use of keywords can maintain relevance and help search engines understand what your business offers.

Focus on Personalization:

Personalizing your responses is more impactful than inserting keywords. Addressing reviewers by name and commenting specifically on their experiences shows genuine engagement, making customers feel valued and encouraging loyalty.

Enhance Communication:

Using keywords naturally within your responses can help clarify and emphasize the services you provide. This can reinforce your business’s identity and specialties to potential customers who read these exchanges.

Build Trust:

Thoughtful responses that reflect an understanding of customer feedback can build trust and enhance your business’s credibility. This is more beneficial for customer relations than keyword optimization.

Choose Local View for Your Review Management Needs

Boost your online reputation with Local View and our Google Reviews AI Reply tool. This tool helps you manage and respond to customer reviews quickly, making it easier to keep your customers happy and engaged. With Local View, you can turn customer feedback into opportunities for growth. Join businesses already improving their customer interactions with our simple, effective solution!

FAQs About Keywords In Google Reviews

Keywords in Google Reviews help improve the visibility of your business in search results. When reviews contain relevant keywords that potential customers might use to search for your services or products, it enhances your business’s discoverability and relevance in search engine results.

While you can’t dictate what customers write, you can guide them subtly by asking specific questions in follow-up surveys or thank you notes post-purchase. For instance, ask them to mention the specific service or product they used and their overall experience. This can naturally prompt them to include relevant keywords in their reviews.

Yes, keyword stuffing — or the practice of overloading reviews with too many keywords — can actually be detrimental. It can make reviews look spammy and insincere, which might turn potential customers away. Google’s algorithms are also geared to penalize such practices, potentially harming your search rankings.

Yes, keywords used in business owner responses can aid in SEO by reinforcing relevance to search queries. However, the impact is generally smaller compared to keywords in customer reviews. It’s important to use them naturally and focus on providing helpful, genuine responses rather than merely incorporating keywords.