What Industries Are Still Missing Out on Google LSAs?

Google Local Services Ads (LSAs) have revolutionized lead generation for local service providers—yet many industries are still completely overlooking them.

From electricians and HVAC techs to lawyers and dentists, LSAs have become a high-ROI, pay-per-lead platform that places trusted local businesses above traditional Google Ads and the map pack. But while the usual suspects have jumped in, dozens of eligible industries are still flying under the radar—missing out on affordable leads, high-intent search traffic, and valuable local visibility.

In this post, we highlight the industries still missing the LSA goldmine—and why now is the time to get in before your competitors do.

Why Some Industries Haven’t Adopted LSAs Yet

  • Lack of awareness that they qualify
  • Unfamiliarity with the setup process (background checks, licenses, insurance)
  • Assumption that LSAs are only for trades or legal services
  • Relying on word-of-mouth instead of digital leads
  • Delayed action in emerging LSA categories

The truth? Google is expanding LSA eligibility constantly—and many service providers who assume they don’t qualify already do.

Industries Missing Out on LSAs Right Now

Here are the top industries that can run LSAs but often haven’t—yet.

1. Junk Removal Services

Heavy local demand, low competition, and highly transactional leads make this a perfect match for LSAs. Many junk removal companies still rely solely on SEO or Yelp, leaving money on the table.

LSA Advantages:

  • Emergency or next-day demand
  • Simple service area targeting
  • High urgency leads

2. Pet Groomers & Pet Services

Pet care is booming, yet few providers are taking advantage of LSAs. Google has opened categories for pet grooming, boarding, and sitting in several markets.

Why It Works:

  • Pet owners look for trusted, local providers
  • Reviews build instant credibility
  • Recurring business potential from a single lead

3. Siding Contractors

Siding is a major-ticket home improvement service, but many contractors haven’t explored LSAs yet. It’s a relatively new category in most regions.

Why It’s Underrated:

  • Higher margins per job
  • Seasonal demand spikes
  • Excellent visual before/after marketing opportunities

4. Insulation Installers

From attic insulation to spray foam installation, this category is growing due to energy-efficiency trends—but very few pros are using LSAs to capture that demand.

Opportunity:

  • Homeowners searching for energy upgrades
  • Winter and summer seasonality
  • Easy lead qualification with service filters

5. Water Softener & Filtration Services

Water system installation and repair is a newly supported category in LSAs. Yet, many companies haven’t taken advantage of it—especially in regions where water quality is a top concern.

Why It’s Prime:

  • High-trust services
  • Typically searched via “near me” queries
  • Great upsell potential post-lead

6. Fence & Gate Installers

Fence installation is often a high-cost job driven by local needs—like privacy, pets, or permits. Despite strong search demand, many installers haven’t activated LSAs.

Why You Should Get In:

  • High-intent, urgent projects
  • Few competitors using LSA
  • Supports multi-season visibility (spring & summer demand)

7. Holiday Lighting Installers

These businesses only operate for 2–3 months out of the year, but search demand is massive—and LSAs can be activated seasonally. Most are still relying on Facebook or flyers.

Why LSAs Win:

  • Last-minute buyer behavior
  • Trust factor via Google badge
  • Fast lead response = high conversion

8. Mobile Auto Services

Mobile car detailing, windshield repair, and oil change services are emerging on LSAs, but most providers still haven’t moved past Craigslist or word-of-mouth.

The Edge with LSAs:

  • People want services brought to them
  • Easy to geo-target within a metro radius
  • “Emergency” vehicle services convert fast

9. Gutter Cleaning Services

This low-barrier service is usually seasonal—but extremely common. LSAs allow businesses to pick up fast leads in spring and fall without spending on long-term SEO.

What Makes It a No-Brainer:

  • High local volume
  • Low competition in most areas
  • Perfect add-on for roofers or landscapers

10. Custom Home Services

Unique trades like:

  • Shed installation
  • Deck & patio construction
  • Custom carpentry
  • Stone and brick work

…are often missed because business owners assume LSAs only work for “standard” services. But many of these categories are now supported.

Tip: Check if your niche has been added to LSA job types here.

Why It Pays to Be Early in Emerging Categories

Unlike Google Ads, LSAs are not auction-based in the same way. Google weighs:

  • Responsiveness
  • Review count and quality
  • Profile completeness
  • Licensing and insurance
  • Service relevance

👉 Which means: the first businesses to show up and perform well get locked into high-visibility placements—before competition spikes.

By being early in your category, you can:

  • Rank faster with ewer reviews
  • Capture lead volume with lower cost per lead
  • Build trust before others enter the space

What to Do If You’re Unsure You Qualify

  1. Visit Google’s eligibility list
  2. Check if your business license or service type is covered
  3. Begin the background check and verification process
  4. Set your service areas and job types
  5. Start with a small budget and scale based on results

Still not sure? That’s where we come in.

Final Thoughts: Don’t Let This Window Close

Google is quietly expanding LSAs into dozens of industries—many of which are still completely untapped. If your competitors haven’t caught on yet, that’s your green light.

The cost per lead is still low. The competition is light. And the opportunity is massive.

 

Need Help Getting Set Up Before Your Industry Gets Crowded?

At Local View, we help under-the-radar service businesses:

  • Get LSA-verified
  • Optimize their profiles
  • Generate leads that convert
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