Google Local Services Ads (LSAs) have revolutionized lead generation for local service providers—yet many industries are still completely overlooking them.
From electricians and HVAC techs to lawyers and dentists, LSAs have become a high-ROI, pay-per-lead platform that places trusted local businesses above traditional Google Ads and the map pack. But while the usual suspects have jumped in, dozens of eligible industries are still flying under the radar—missing out on affordable leads, high-intent search traffic, and valuable local visibility.
In this post, we highlight the industries still missing the LSA goldmine—and why now is the time to get in before your competitors do.
The truth? Google is expanding LSA eligibility constantly—and many service providers who assume they don’t qualify already do.
Here are the top industries that can run LSAs but often haven’t—yet.
1. Junk Removal Services
Heavy local demand, low competition, and highly transactional leads make this a perfect match for LSAs. Many junk removal companies still rely solely on SEO or Yelp, leaving money on the table.
LSA Advantages:
2. Pet Groomers & Pet Services
Pet care is booming, yet few providers are taking advantage of LSAs. Google has opened categories for pet grooming, boarding, and sitting in several markets.
Why It Works:
3. Siding Contractors
Siding is a major-ticket home improvement service, but many contractors haven’t explored LSAs yet. It’s a relatively new category in most regions.
Why It’s Underrated:
4. Insulation Installers
From attic insulation to spray foam installation, this category is growing due to energy-efficiency trends—but very few pros are using LSAs to capture that demand.
Opportunity:
5. Water Softener & Filtration Services
Water system installation and repair is a newly supported category in LSAs. Yet, many companies haven’t taken advantage of it—especially in regions where water quality is a top concern.
Why It’s Prime:
6. Fence & Gate Installers
Fence installation is often a high-cost job driven by local needs—like privacy, pets, or permits. Despite strong search demand, many installers haven’t activated LSAs.
Why You Should Get In:
7. Holiday Lighting Installers
These businesses only operate for 2–3 months out of the year, but search demand is massive—and LSAs can be activated seasonally. Most are still relying on Facebook or flyers.
Why LSAs Win:
8. Mobile Auto Services
Mobile car detailing, windshield repair, and oil change services are emerging on LSAs, but most providers still haven’t moved past Craigslist or word-of-mouth.
The Edge with LSAs:
9. Gutter Cleaning Services
This low-barrier service is usually seasonal—but extremely common. LSAs allow businesses to pick up fast leads in spring and fall without spending on long-term SEO.
What Makes It a No-Brainer:
10. Custom Home Services
Unique trades like:
…are often missed because business owners assume LSAs only work for “standard” services. But many of these categories are now supported.
Tip: Check if your niche has been added to LSA job types here.
Unlike Google Ads, LSAs are not auction-based in the same way. Google weighs:
👉 Which means: the first businesses to show up and perform well get locked into high-visibility placements—before competition spikes.
By being early in your category, you can:
Still not sure? That’s where we come in.
Google is quietly expanding LSAs into dozens of industries—many of which are still completely untapped. If your competitors haven’t caught on yet, that’s your green light.
The cost per lead is still low. The competition is light. And the opportunity is massive.
At Local View, we help under-the-radar service businesses: