Welcome to the September edition of Google’s Local Services Ads Partner Updates. Here’s what you need to know:
Google is introducing Job Type Filters for Local Services Ads (LSA). These filters will be displayed below the “Google Guaranteed” badge line, helping users refine their search based on specific job types. When a user clicks on a job type filter, they will be directed to an immersive experience preloaded with their selected filter. Here are the key details:
This enhancement aims to assist users in better understanding the range of job types offered by businesses, enabling them to narrow their search and connect with the right service providers for their specific needs.
Google is introducing Manager Account Alerts, which will enable manager-level accounts to receive Billing, Payment, and Local Services alerts at the Customer ID (CID) level within the Local Services Manager Dashboard. These alerts inform managers of accounts that require attention, such as “Account Budget Low” or “Account Budget Exhausted.” Each alert includes a “Fix It” button that directs managers to the appropriate action, such as adjusting billing profiles or addressing onboarding issues. Key alert types include:
Over time, Google will be improving this tab.
Google plans to make ongoing improvements to this feature, enhancing its functionality over time. Manager Account Alerts will be accessible in the LSA Dashboard by the end of September 2022.
Google is reminding providers about the opt-in feature for receiving upper-funnel law leads and the associated dispute policy. Here are the key points:
A common question: “Why can’t I dispute this lead if it’s not something my firm does?”
If you choose to receive leads related to general law within your target areas, Google will assume your interest in general law-related leads, and you waive the ability to dispute leads based on specific law services or job types. If you wish to exclude these broader law-related leads, simply deselect “Show on general lawyer queries” on the Profile page.