Local Services Ads (LSA) is broadening its offerings across several categories, including pet care, wellness, education, and people care. Sign-up is now open for Massage School, Tutor, Funeral Home, Veterinarian, and will soon open for Beauty School and Driving Instructor in April. If you have partners with a significant presence in these categories and need assistance with activation, please respond to this communication.
In our effort to assist customers in finding and connecting with service providers on Google, Local Services Ads will now be visible in the organic immersive list when users search for specific types of services.
To observe this on a mobile device, follow these steps:
The experiment in which LSA ads were displayed for exact business name searches has concluded. LSA ads will no longer be displayed for these precise match searches.
Instead of adding providers one by one, the bulk account creation feature now allows you to upload up to 100 businesses at once. From your Local Services Ads manager account, download and populate a template (CSV file) with the required information, and then upload the completed spreadsheet. For detailed instructions, refer to Google’s help center article.
If you do not see your LSA account but expect to, it may be due to 2-step authorization being set up for your ad campaigns but not for the email you use to log in to your LSA accounts. There are two workarounds:
To check if lead disputes were credited, follow these steps:
Note: Lead dispute credits were delayed due to Covid(Omicron) but should be credited (if approved) by the end of April 2022.
A reminder about the prerequisites for background check waivers. Before completing the BGC Equivalency/ Consolidated Business owner and Business Entity Form, ensure the business meets the following criteria: