Summer has arrived, and with the season comes increased activity on Google as people search for businesses to fulfill their summer needs. Whether it’s finding a personal trainer, pool cleaning services, AC replacement, or searching for childcare/preschool options for the fall, Local Services Ads (LSA) can help businesses attract high-quality leads and make the most of seasonal consumer demand. Share the dedicated customer landing pages for Education, Wellness, and Pet Care businesses with potential clients.
The responsiveness of your business to customer inquiries and requests significantly impacts your ranking. You have control over when your ad appears by updating:
Local Services Ads has adjusted its verification requirements for specific industries. Starting from June 30th, Real Estate, Roofer, HVAC, House Cleaner, Personal Injury Lawyer, and Tree Service businesses will need a minimum of 5 customer reviews to launch a new ad. If your ad goes live before the deadline, it can appear in search results before reaching the 5-review threshold. This change aims to enhance the experience for consumers and providers, as more customer reviews build trust and create additional opportunities to connect with potential clients.