Welcome to the July & August 2023 edition of Google’s Local Services Ads Partner Updates. Here’s what you need to know:
Local Services Ads is expanding into 15 new verticals across California and Florida. These vertical categories include:
What to Know:
Google is offering enhanced flexibility in managing phone leads by allowing you to add breaks during your working hours (e.g., lunch breaks) to indicate when you are available to receive leads. This feature makes it easier to manage your day and avoid missing important calls. You can manage your ad schedule in the Profile & Budget tab.
Enterprises that conduct background checks as part of their HR policies can apply for background check equivalencies. To check if you qualify, please complete the background check equivalency request form.
Prerequisites for waivers include but are not limited to:
Google Local Services Ads consistently explores ways to enhance the experience for advertisers and users. You may notice improvements in the user interface (UI) and ad format, along with occasional experiments to test new features before they are fully implemented.
High-quality images play a crucial role in instilling confidence in potential customers and can improve ad engagement and performance. Effective September 1st, 2023, Local Services Ads will update its business photo policies. Key highlights include: