Welcome to the July edition of Google’s Local Services Ads Partner Updates. Here’s what you need to know:
Google Ads now offers an Insights Page, allowing you to delve into search terms that triggered your ads and observe week-over-week trends related to costs and conversions. Here are the details:
Recognizing the challenges of entering new verticals due to the requirement for LSA ad units to involve 2 or more businesses, Google Local Services (GLS) is experimenting with single business Local Services Ads for mobile searches. Here’s what you should know:
This adjustment eliminates the 2+ business requirement for LSA ads to trigger, enabling businesses in emerging verticals or underserved areas to start receiving leads as soon as their ads are approved, without waiting for other local businesses to be approved.
Local Services Ads has updated its verification criteria for several industries. Effective July 8th, the following verticals now require a minimum of 5 customer reviews to launch a new ad: Real Estate, Roofer, HVAC, House Cleaner, Personal Injury Lawyer, and Tree Service businesses.