Local Services Ads Partner Updates [February 2023]

Welcome to the February 2023 edition of Google’s Local Services Ads Partner Updates. Here’s what you need to know:

NEW: Booking Launches for Real Estate and Legal

In Google’s continuous efforts to enhance the Local Services Ads experience, They’ve introduced a new booking feature. Now, potential clients can easily book consultations directly through Local Services Ads for law firms and real estate agents.

  • Lawyers can sign up via Lead Connector, while real estate agent businesses can sign up through Lead Connector or Followup Boss.
  • Similar to other booking verticals, you will now encounter the upsell card on the Profile and Budget page.

NEW: Dental Vertical Launch

Exciting news! Google Local Services Ads is now available for dentists!

Here are some essential details:

  • National Provider Identifier Verification:

Google will automatically retrieve your National Provider Identifier (NPI) based on the business information provided during account setup. If the NPI is incorrect or cannot be found, please provide it to the LSA support team.

  • Certificate of Insurance:

Businesses in this vertical must upload proof of $250K in both Commercial General Liability (at the practice level) and Professional/Malpractice Liability (at the individual dentist level). Please merge the files into a single PDF document, ensuring that both the dentist and practice names are listed.

  • Background Check:

All dentist practices must submit background checks (Company-level business entity and at least one Business Owner/Primary Dentist, along with other dentists in the practice) to Evident [4]. The process involves three steps:

  1. Submitting the company-level business entity/location package from the LSA dashboard.
  2. Entering the Business Owner/Primary Dentist email address under the Dentists section.
  3. Instructing the Business Owner to check their email and complete the background check process by following the link provided.

For onboarding support for Dentists, please complete the form or reach out to your LSA account manager.

Reminder: Budget Setting

A friendly reminder that your account may spend up to the amount you set, even if your weekly spending is typically lower. Setting inflated budgets (e.g., 10 times your desired spend) does not impact your ranking. It’s advisable to review your budgets regularly, especially for seasonal businesses affected by weather conditions.

Questions or Need Assistance?

If you have any inquiries or need further assistance, please consult the Local Services Ads on Google Help Page, or get in touch with our Local View team for comprehensive guidance.