Welcome to the February 2023 edition of Google’s Local Services Ads Partner Updates. Here’s what you need to know:
In Google’s continuous efforts to enhance the Local Services Ads experience, They’ve introduced a new booking feature. Now, potential clients can easily book consultations directly through Local Services Ads for law firms and real estate agents.
Exciting news! Google Local Services Ads is now available for dentists!
Here are some essential details:
Google will automatically retrieve your National Provider Identifier (NPI) based on the business information provided during account setup. If the NPI is incorrect or cannot be found, please provide it to the LSA support team.
Businesses in this vertical must upload proof of $250K in both Commercial General Liability (at the practice level) and Professional/Malpractice Liability (at the individual dentist level). Please merge the files into a single PDF document, ensuring that both the dentist and practice names are listed.
All dentist practices must submit background checks (Company-level business entity and at least one Business Owner/Primary Dentist, along with other dentists in the practice) to Evident . The process involves three steps:
A friendly reminder that your account may spend up to the amount you set, even if your weekly spending is typically lower. Setting inflated budgets (e.g., 10 times your desired spend) does not impact your ranking. It’s advisable to review your budgets regularly, especially for seasonal businesses affected by weather conditions.