Local Services Ads Partner Updates [EOY 2022]

As we approach the holiday season, it’s a perfect time to reflect and celebrate the accomplishments you’ve achieved in expanding both your businesses and those of your clients. Google is appreciative of your partnership in supporting business growth through Local Services Ads!

3+ Review Requirement for New Providers in Specific Home Service Verticals

Local Services Ads is revising its verification criteria for several verticals. Starting December 9th, Appliance Repair, Junk Removal, Lawn Care, Locksmith, Mover, Pest Control, Plumber, Water Damage, Window Cleaner, Window Repair, Carpet Cleaning, Electrician, and Garage Door businesses will need a minimum of 3 customer reviews to launch a new ad.

  • If your ad is already live, this change does not impact you. However, we encourage you to aim for 3+ reviews, as reviews enhance trust and increase opportunities to connect with potential clients.

Reminder: Evident BGC Updates

The Evident Background Check (BGC) process was recently updated. Here are the key details:

  • The new process applies to Google Screened verticals that either require or permit at least 1 licensed Featured Professional and have Business Owner (BO) or Field Worker (FW) BGC requirements. Verticals impacted by this update, which may vary by state, include beauty schools, tutoring, driving instruction, dance instruction, language instruction, veterinary services, yoga, first aid training, personal training, acupuncture, financial planning, real estate, and accounting.
  • A primary advantage is the separation of Business Owner and Business Entity verification. This allows agencies to complete Business Entity steps and invite business owners to complete Business Owner steps directly in the Evident UI, eliminating the need for business owners to log in to the LSA dashboard. Collaboration with the Evident team continues to refine this process further.

Seasonal Opportunities

As we enter the winter season and prepare for the new year, Google has identified trends in consumer searches for specific businesses. Notably, there are significant opportunities for snow removal companies (or lawn care companies that offer snow removal), tax and financial planning services as individuals prepare for tax season, and personal trainers and wellness businesses in line with New Year’s resolutions. For inquiries about these verticals, please reach out to your
local services representative.

Business Verification Requirements

Verification and screening requirements vary based on business category and location and may encompass background checks, business registration, insurance, licensing, and minimum review criteria. Explore the specific requirements for different verticals and locations in
this new article in the Help Center.

Questions or Assistance?

If you have any inquiries or need further assistance, please consult the
Local Services Ads on Google Help Page, or get in touch with our Local View team for comprehensive guidance.