Welcome to the August edition of Google’s Local Services Ads Partner Updates. Here’s what you need to know:
As summer gives way to a new school year, preparations are underway. Drawing insights from last year’s data and observing an upward trend in Home services and Professional services such as Roofers, House Cleaners, Traffic Lawyers, and Litigation Lawyers, we anticipate increased demand in emerging Local Services Ads verticals, including Language Instructors, Tutors, and Beauty Schools. Here’s how you can stay informed:
The Google Local Services Ads team is seeking collaboration with strategic partners for webinars and events centered around service providers in the Wellness, Education, People Care, and Pet Care Local Services verticals. If your agency or company plans to host a webinar or event with the potential to reach 100+ clients, kindly complete this form, and our team will reach out to you.
A quick reminder that Google is currently experimenting with single business Local Services Ads for mobile searches (see example below). This test aims to assist businesses in newer verticals or underserved areas by enabling them to receive leads as soon as their ads are approved, without waiting for other local businesses’ approvals. It’s a prime opportunity to secure top positions on search results pages by venturing into areas and verticals with high consumer demand but fewer verified providers.
The desktop experience remains unaffected by this launch.
Message leads offer an alternative way for consumers to connect with service providers for jobs. To promote consumer engagement through messaging, Google plans to display qualifying providers’ average message response times (e.g., a text callout indicating “Typically replies in 15 min”) on the mobile immersive page. Here are the details:
Google is enhancing the service area editor, offering providers greater control over location targeting similar to Google Ads. Providers can select and exclude geographic targets, which will be represented as chips. Invalid or redundant geo targets will be highlighted. This update is currently rolling out and should be fully deployed by the end of August.