Welcome to the latest edition of Google’s Local Services Ads Partner Updates for August 2021. Here’s what you need to know:
Two new callouts for US-based roofers have been added to Local Services Ads Business Callouts. In collaboration with Owens Corning, roofers can now highlight their qualifications with Owens Corning products. The available callouts are:
License recertification requirements are now enforced globally on the Local Services Ads platform since August 15th. If a provider’s license expires before they upload a new license to their Local Services Ads account, their ad will be automatically taken down from the platform until they meet all licensing and onboarding requirements again. Valid licenses are a prerequisite for ads to be displayed as pre-badge ads.
Providers and administrators at the MCC level will receive recertification emails from Local Services Ads, notifying them of accounts that require recertification.
Google will now send emails directly to providers who fail their License or insurance onboarding requirements. This improvement ensures that providers who have a failed status are informed and provided with an opportunity to upload the necessary information to become live again. Previously, providers were not notified of their failed status, and this communication is crucial to help them rectify their account status.
COVID-related court closures and delays are still impacting background checks, resulting in longer wait times for providers to hear back from Evident. This list of affected counties should be shared with providers and agencies to keep them informed. Note that these delays can affect individuals who have resided in these counties in the past 7 years, not just current residents.
A new product feature allows providers in Professional Service verticals to add a new Field Worker or professional agent to their rosters post-background check adjudication. This functionality is available via the Profile & Budget section in their dashboard. Providers can use the “Add Professional” feature to input the new Field Worker’s details, including their name, email address, and license information.