Local Services Ads: Partner Updates [August 2021]

Welcome to the latest edition of Google’s Local Services Ads Partner Updates for August 2021. Here’s what you need to know:

General Updates

1. Roofers: Owens Corning Roofer Business Callouts Available

Two new callouts for US-based roofers have been added to Local Services Ads Business Callouts. In collaboration with Owens Corning, roofers can now highlight their qualifications with Owens Corning products. The available callouts are:

  • Owens Corning Preferred
  • Owens Corning Platinum Preferred

Verifications & Onboarding Updates

1. License Recertifications Now Enforced On Local Services Ads Platform

recertification requirements are now enforced globally on the Local Services Ads platform since August 15th. If a provider’s license expires before they upload a new license to their Local Services Ads account, their ad will be automatically taken down from the platform until they meet all licensing and onboarding requirements again. Valid licenses are a prerequisite for ads to be displayed as pre-badge ads.

Providers and administrators at the MCC level will receive recertification emails from Local Services Ads, notifying them of accounts that require recertification.

2. Live Providers Who Receive A “Fail” License/Insurance Status Will Now Start Receiving Fail Communications

Google will now send emails directly to providers who fail their License or insurance onboarding requirements. This improvement ensures that providers who have a failed status are informed and provided with an opportunity to upload the necessary information to become live again. Previously, providers were not notified of their failed status, and this communication is crucial to help them rectify their account status.

3. List Of Top Counties Affected By COVID Closures Or Delays

COVID-related court closures and delays are still impacting background checks, resulting in longer wait times for providers to hear back from Evident. This list of affected counties should be shared with providers and agencies to keep them informed. Note that these delays can affect individuals who have resided in these counties in the past 7 years, not just current residents.

Affected Counties:

  • Gwinnett County, Georgia (major delays)
  • Clayton County, Georgia (major delays)
  • Boulder County, CO
  • El Dorado County, CA
  • Williams County, North Dakota
  • Marin County, CA
  • Citrus County, Florida

Professional Services Updates

1. New Feature: Add A New Field Worker For Post-Adjudicated Background Checks (Professional Services Only)

A new product feature allows providers in Professional Service verticals to add a new Field Worker or professional agent to their rosters post-background check adjudication. This functionality is available via the Profile & Budget section in their dashboard. Providers can use the “Add Professional” feature to input the new Field Worker’s details, including their name, email address, and license information.

Have Questions?

If you have any inquiries or need further assistance, please consult the Local Services Ads on Google Help Page, or get in touch with our Local View team for comprehensive guidance.