An optimized Google Business Profile (GBP), formerly Google My Business, is an invaluable tool for local businesses. It enables your business to appear in local search results, on Google Maps, and even in Google’s Knowledge Panel.
However, you must strategically optimize your GBP to reap these benefits. This optimization includes accurate information, consistent updates, and leveraging Google’s native features to engage with potential customers.
Follow these steps to optimize your Google Business Profile for best results:
Visibility: Optimizing GBP enhances your business visibility when prospective customers search for services or products that you offer in your locality.
Reputation Management: An optimized GBP features genuine customer reviews and your responses, building trust among potential customers.
Local SEO: GBP plays an integral role in your local SEO strategy, helping you rank higher in local search queries.
Once you’ve optimally set up and verified your listing, it’s not a set-and-forget task. Regular reviews and updates are essential as old or incorrect information can mislead potential customers and negatively impact your business.
For businesses with several locations or those finding it challenging to manage their GBP, consider investing in a tool like Local View, which offers a suite of advanced features to automate and optimize your GBP.