Google connects Local Services Ads to Google Maps

Google just rolled out an exciting new feature for local businesses looking to amplify their reach and generate more leads: Local Services Ads (LSA) are now available on the iOS version of the Google Maps mobile app! This latest update leverages your existing ad data and user reviews to create impactful ads without requiring any additional effort on your part. Let’s dive in to see why this is great news for you and how it can potentially transform your advertising strategy.

Why This Matters to You

The integration of Local Services Ads into Google Maps is a game-changer. Think about it—users actively searching for local services on their mobiles will now see your ads highlighted directly in their navigation app. For businesses, this means being visible to a highly targeted and intent-driven audience, increasing the chances of converting those leads into customers.

Seamless Integration, Same Cost

One of the best parts about this update is that Google will use your current Local Services Ads data to create and display ads on Maps. You don’t need to go through the hassle of submitting additional data or tweaking your ad settings. Moreover, the billing and pricing structures remain unchanged. You’ll only be charged for qualified leads, and your existing bids will be used for these new Maps ads. This makes it a cost-effective way to expand your reach without worrying about the budget.

No Action Required

To make things even easier, there is no action required on your part to enable these ads on Google Maps. If you’re an advertiser using Local Services Ads, your ads will automatically start showing up on the Maps app. However, it’s worth noting that if you decide you don’t want your ads to appear on Maps, you have to pause your Local Services Ads, which will also stop your ads on Search.

Enhanced Visibility

Imagine potential customers searching for a service like yours and stumbling upon your ad right when they need it the most. That’s the power of being on Google Maps. This addition could lead to increased visibility at the moment of need, providing a significant boost to your local lead generation efforts.

Key Highlights

  • Limited to iOS: This launch is currently limited to the iOS version of Google Maps.
  • Auto-Generated Ads: Uses your existing data and user reviews to generate ads automatically.
  • Cost-Effective: Billing and pricing remain consistent with Search ads.
  • Qualified Leads: Charges are only for qualified leads, ensuring that your investment is worthwhile.
  • Seamless: No additional steps required from advertisers to start benefiting.

Bundled Placement: Opting out means pausing both Maps and Search ads.


Google’s new Local Services Ads on the Google Maps iOS app bring a significant opportunity to local businesses, offering enhanced visibility to an audience actively searching for services. This could mean more qualified leads and better business outcomes without additional steps or costs. Don’t forget to keep an eye on your campaign’s performance and adjust your strategies accordingly to maximize your ROI.

For more insights on how to optimize your local advertising strategy, visit Local View and explore our resources. Stay ahead of the competition and make the most of this new advertising feature today!

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