7 Common Mistakes to Avoid in Google Local Services Ads (LSAs)
- Published: April 21, 2025
Running Google Local Services Ads (LSAs) seems simple on the surface, but small errors can lead to wasted ad spend, missed leads, or poor rankings. If your LSA campaign isn’t delivering, you might be making one of these common mistakes.
At Local View, we’ve audited hundreds of LSA accounts—and these are the most frequent issues we see.
1. Not Responding to Leads Fast Enough
Google tracks how quickly you respond to calls and messages. Slow or missed responses can hurt your ranking.
Fix: Use call forwarding, live chat, or automation tools to stay responsive.
2. Incorrect or Incomplete Profile Information
Outdated business hours, missing licenses, or incorrect service areas can lower visibility—or get you disqualified.
Fix: Regularly audit your LSA profile and ensure it matches your Google Business Profile (GBP).
3. Poor Review Management
LSA rankings and trust are heavily influenced by your reviews. Businesses with too few or low-rated reviews may be outranked by competitors.
Fix: Proactively request reviews and respond to every one, good or bad.
4. Broad or Inaccurate Service Areas
If your radius is too wide or includes areas you don’t truly serve, you may end up with unqualified leads.
Fix: Narrow your target area to your actual service zone to improve lead quality.
5. Neglecting to Dispute Bad Leads
If you’re paying for leads that are spammy, out of area, or irrelevant, you should be disputing them.
Fix: Review your lead list weekly and request credits for disqualified leads.
6. Missing or Expired Licenses & Insurance
Google requires up-to-date documentation. If anything expires or is missing, your ads could pause without notice.
Fix: Set calendar reminders to update your documents ahead of expiration.
7. Failing to Track Performance Metrics
Without tracking lead quality, cost-per-lead, or conversion rate, you’re flying blind.
Fix: Monitor your LSA dashboard weekly and use tools like call tracking and conversion logs.
Final Thoughts
Google LSAs are powerful—but only if you set them up and maintain them properly. Avoiding these common mistakes can mean the difference between a wasted budget and a steady stream of high-intent leads.