How to Use Google Posts to Drive Seasonal Offers

Turn Local Search Visibility into Holiday Sales

Google Business Profiles aren’t just about showing up on the map—they’re about engaging customers in real time. One of the most underused but powerful tools for doing this is Google Posts.

For local businesses, especially during high-traffic seasons—like the holidays, back-to-school, or summer sales—Google Posts can become a direct conversion driver. At Local View, we help businesses use this feature strategically to turn search visibility into measurable results.

Here’s how you can leverage Google Posts to make your seasonal offers stand out and get more clicks, calls, and customers.

What Are Google Posts?

Google Posts are short updates that appear directly on your Google Business Profile (the panel customers see on Google Search and Maps).

You can use them to:

Promote seasonal sales or limited-time offers
Announce new products or services
Share events or special hours
Highlight customer reviews or photos

Posts stay visible for seven days (or until an offer expires), making them perfect for timely, seasonal campaigns.

1. Craft a Seasonal Hook That Catches Attention

Start with what’s relevant right now. Use your customers’ mindset and local trends to your advantage.

Examples:

“☀️ Beat the Summer Heat! Get 20% Off AC Maintenance This Week Only.”
“🎃 Fall Home Refresh: Free Consultation Until October 31st!”
“🎁 Holiday Hair Specials – Look Your Best This Season.”

Include specific timeframes and emojis to make your post stand out in mobile search results.

2. Use the Right Post Type for Your Goal

Google offers several post types—choose the one that best fits your seasonal promotion:

Post Type	Best For	Example Use Case
Offer	Promotions, discounts, limited-time deals	“15% Off Spring Landscaping Packages – Ends April 30th!”
Event	Seasonal events, sales, or workshops	“Holiday Open House: Dec 10–12, Free Gift Wrapping!”
What’s New	General updates or seasonal services	“Now Offering Winter Gutter Cleaning.”
Product	Highlighting seasonal inventory	“New Snow Tires Just In – Call to Book Installation.”

Each post type supports calls to action like Call Now, Learn More, or Book Online — use them to drive immediate engagement.

3. Add Visuals That Reflect the Season

Your visuals should match your promotion’s tone and the time of year.

Use bright, high-quality photos with your seasonal theme (snow, flowers, summer sun, etc.).
Include your logo or branded colors to make posts easily recognizable.
Avoid stock images—real photos of your business perform better in local search.

Pro tip: Google Posts with clear, relevant images get up to 35% more clicks than text-only posts.

4. Include Local Keywords and Geo-Relevance

Each Google Post is indexed by Google—meaning the right keywords can help you appear more often in local searches.

Include:

Your city or neighborhood name
Seasonal service keywords (e.g., “spring lawn care in Toronto” or “holiday catering Mississauga”)
Action phrases like “near me” or “available this weekend”

This helps align your posts with local search intent and voice queries like “Where can I get holiday gift wrapping near me?”

5. Keep It Short, Clear, and Action-Oriented

Google truncates long posts, so keep your message under 150 characters if possible.
Focus on:

What’s new (the offer)
Why it matters (the benefit)
What to do next (the call-to-action)

Example:

“Get 10% off snow removal services this week! Call now before the next storm hits.”

Simple. Direct. Click-worthy.

6. Monitor and Refresh Your Posts Weekly

Google Posts expire after a week (or when the event/offer ends). Keep your listing fresh by:

Scheduling weekly updates with new images or limited-time offers
Tracking clicks, calls, and website visits in your Google Business Insights
Testing different CTAs (“Call Now” vs. “Learn More”) to see what converts best

Consistency keeps your business active in Google’s eyes, boosting visibility and engagement.

7. Automate Your Posting Strategy

If you manage multiple locations or promotions, automation can help keep things running smoothly.

At Local View, we can:

Create and schedule branded Google Posts across all your business locations
Sync seasonal campaigns with your Local Service Ads and social media
Analyze engagement data to optimize future campaigns

Automation ensures your seasonal offers go live at the right time, every time.

Final Thoughts

Google Posts are one of the most powerful—and overlooked—ways to connect with customers right from the search results. By using them strategically during seasonal peaks, you can turn searchers into shoppers and make every season your best yet.

At Local View, we help local businesses master every part of their Google presence—from optimization and automation to real-time campaign management.