As the old year rolls into the new one, we recognize the collaborative force that is our incredible readers. Google Local Services Ads has demonstrated marked growth, thanks to the invaluable feedback and input from these partners.
As we step into this promising New Year, we bring to you some insightful developments from the Google Local Services Ads team. Let’s dive in!
In an effort to provide richer insights into your ad performance, Google has added two new metrics to the ‘Reports’ page of your LSA web UI:
We’re knee-deep in winters and the holiday season. It’s a phase that commands varying responses from different businesses. With this in mind, we advise you to revisit your budgets to capture the right quantum of new leads.
Here’s a window into how certain events and industries react to seasonal trends:
If you have queries about these sectors or want to understand these dynamics better, feel free to reach out to your local service representative. You can also call Local Services at 1-833-272-1444.
Google heralds a new way to captivate customers by adding an image and direct engagement options to the Home Services ads. The options to call, book, or send a message right away promise a highly interactive and user-friendly experience. This update is in an experimental phase, and not all service providers will see it immediately.
As 2023 draws to an end, Google Local Services Ads continues to evolve and refine its features, primed to start 2024 on a high note. At LocalView, we’re at your service, parsing through the latest developments in the digital advertising arena. As always, we’re here to provide the latest updates and insights to optimize your online journey.
Stay tuned for more updates, and meanwhile, enjoy generating leads!
Best wishes for the New Year!