Google Local Services Ads Introduces the New Google Verified Badge
- Published: August 20, 2025
Effective October 20, 2025, Google Local Services Ads (LSA) will roll out a brand-new, unified Google Verified badge for all advertisers.
This change is part of Google’s ongoing effort to simplify the advertiser experience and make it easier for consumers to trust the businesses they choose.
Why This Matters
Google has historically offered multiple verification badges—Google Guaranteed, Google Screened, and License Verified by Google. While helpful, these different designations sometimes caused confusion among users and advertisers.
With the new Google Verified badge, Google is consolidating all verification signals into one streamlined badge that highlights a business’s trustworthiness. This badge will appear directly on your Local Services Ads profile and across other Google surfaces where it can help consumers make decisions with confidence.
For consumers, this means more transparency and clarity. For advertisers, it means a simpler, more cohesive way to showcase verification and credibility.
What’s Changing
- All existing LSA badges will be discontinued (Google Guaranteed, Google Screened, and License Verified by Google).
- The Google Guarantee Money Back program will be retired.
- The new Google Verified badge will replace them all, appearing consistently across your Local Services Ads profile and other relevant Google surfaces.
Do Advertisers Need to Take Action?
No action is required.
- If you’re already verified in Local Services Ads for your business category and location, you’ll automatically be awarded the new Google Verified badge.
- For new advertisers, the badge will be issued as soon as all verification requirements are successfully completed.
What This Means for Local Businesses
This is a significant update for service-based businesses advertising on Google. The simplified badge:
- Makes your trust signals easier for consumers to understand.
- Helps you stand out in competitive local markets.
- Reduces complexity in managing LSA verification statuses.
At Local View, we’re closely tracking this rollout and will continue to support our clients in maximizing the benefits of Local Services Ads.
Final Thoughts
The Google Verified badge represents a step forward in creating a clearer, more transparent advertising ecosystem within Google Local Services Ads.
If you’re running LSAs—or considering getting started—now is the perfect time to review your verification status and ensure you’re ready to take full advantage of this update.
Need help optimizing your Local Services Ads or staying ahead of Google’s changes? Contact Local View today and let’s make sure your business stays visible, trusted, and competitive.