How Google reviews affect your sales

In the age of technology, competition between businesses happens online. From social media advertising to online discounts people can find info with a click. This is why ratings are very important in getting customers for your businesses. A star rating of 3.7 or higher can help grow your customer base. Every time the rating goes up by 0.1 the online click-through rate of the business increases by 25%

Why are reviews so important? Online review sites like Yelp are becoming very popular and even Google shows ratings whenever a place is searched up. Businesses are ranked by the ratings and given more visibility online when searched for the same keyword. The reviews give the consumers a sense of familiarity about the business. If others have used the business before and had good experiences with them chances are they will too. 95% of people say that online reviews are very important when deciding to purchase something.

Why are reviews so important? Online review sites like Yelp are becoming very popular and even Google shows ratings whenever a place is searched up. Businesses are ranked by the ratings and given more visibility online when searched for the same keyword. The reviews give the consumers a sense of familiarity about the business. If others have used the business before and had good experiences with them chances are they will too. 95% of people say that online reviews are very important when deciding to purchase something.

Of course, things like longer store hours and the proximity of the location to the customer also affect the growth of a business. But when there are many stores nearby the ratings of a business are the deciding factor. There are many ways to get a good rating for your business but an important one that businesses miss is replying to customer reviews. This doesn’t mean the automated reply that thanks people for their suggestions but an actual response to the clients’ concerns. When customers think that their opinion matters to the company they will pay attention to those stores. If a business replies to 32% of the reviews then the online click-through rate increases to 80%.

It would be hard for any business to reply to all the customer reviews so it is recommended that they focus on reviews with a rating of 2 or 3 stars. This is because they have a better chance of accommodating someone who is neutral in the store or had a minor concern that could be fixed. If these clients are satisfied then they are more likely to increase their rating. The fact that any concerns were responded promptly shows that the business is better people-oriented.

Since replying is beneficial why shouldn’t businesses reply to one-star ratings? When reviews are rated that low the client has a very strong dislike towards the business. It would be harder to change their mind and more time would have to be spent to change such a strong opinion. While it wouldn’t be impossible it isn’t the best use of time. Focus on the problems you can fix and get the rating up this helps get a better online presence. If you can try to maintain a good relationship with customers who gave 5-star reviews. Either by graciously thanking them for their reviews or by making sure that the things that were liked about the business stay then the business can prosper.

As more stores are moving their platforms online, reviews are crucial to getting more customers. Having a good social media presence as well as making sure that they are marketing to the right people can make or break the business. If hiking shoes are advertised to people who just wanted boots the customer may complain about the price. While one bad review might not seem like a bad thing potential customers may be deterred. With glowing online reviews and ratings, people are willing to try places they never heard of before. This is what helps small businesses compete with brand name companies and bring in revenues. If a small business has a ranking from 3.5 to 3.7 they can compete with bigger businesses with the same ranking.

But when star rating reaches 4.4 these small businesses have a harder time competing with bigger companies because of the demand for products. But that doesn’t mean the businesses shouldn’t always be trying to get high star rankings. In fact on average small businesses are getting higher ratings than enterprises so that people choose the more local stores near them. The fact that the business is smaller means that it is easier for the place to interact with their customers and help with any concerns they may have.

Quality is always better than quantity. While a higher rating shows a higher click-through rate for businesses this correlation is harder to find between the number of reviews and the increase in customers. Many clients won’t spend time looking through everything and while a larger amount of reviews show that a business might be more trustworthy it isn’t the deciding factor. Although reviews can have varying degrees of importance depending on the industry. Businesses should make sure that they meet the standard for their industry rating and the number of reviews.

All businesses should make sure they have a strong advertising campaign. This is what lays the groundwork for a competitive store. The more awareness of the business the more likely potential customers may visit. This can be done by having a brand message and ensuring a quality customer experience. If work is put in with good reviews and rating then your clients may advertise to others free of charge.

To make sure your business is trusted, put accurate information online so the consumers aren’t misled. Make sure to address bad reviews so that it shows the company cares about the customers and so that the rating may increase. The stores should be made sure to have a good atmosphere so that people are satisfied. Making sure as a business that not only the sales and revenue are considered but the experience of the store can go a long way in helping grow the company. If this is kept consistently then the business may have a better chance of succeeding.

This information comes from 64000 businesses from places such as the USA, UK, Germany, and France which were studied for a 6 month period. While comparing different types of businesses this study showed that higher ratings and better reviews gave better visibility of companies. This makes people more willing to become customers.

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